
Recently several rental car companies have introduced electric vehicles (EVs), also known as hybrid cars, into their fleets. Hertz offers the green collection; described as a group of preselected vehicles that are fuel efficient and environmentally friendly. They have approximately 35,000 fuel efficient vehicles with 5,000 of those being hybrid cars. Providing hybrid cars is only part of Hertz's plan to become a more sustainable company. They also provide pay-as-you-go car sharing programs and have outfitted most buildings with more eco-friendly technology. A recent demonstration in New York City, previewed the latest cars Hertz will be purchasing for its fleet. It also plans to establish charging stations in the city for those hybrid cars.
Enterprise is another major rental car company that is committed to reducing carbon emissions through it's "Keys to Green" campaign. They have recently established deals with Nissan and Coda Automotive to provide around 600 hybrid cars to it's fleet. These new hybrid rental cars will be available in early 2011 to major cities around the country. Enterprise has also committed to reduce its energy consumption and costs by twenty percent over the next five years. Like Hertz, this company is taking steps in the right direction to become more sustainable.
Hertz and Enterprise are just two of several rental car companies that have made promises to expand into the hybrid car market. I agree that this is one great way to start changing the minds of Americans everywhere. Most people are unable to commit to purchasing a hybrid car for themselves. But now they can get the experience for only a fraction of the cost. Slowly the average citizen will start to realize just how far technology has come. Although, I applaud these companies for their green efforts, not all are so enthusiastic. Many critics believe these companies should have invested in the technology long ago. However, they do bring up the point that only a small fraction of those car fleets are hybrids. Enterprise has over a million cars in its fleet currently but only several hundred will be electric vehicles. I firmly believe that Enterprise and Hertz have made the right decision by investing in new technology. Once people see how successful these programs are more companies will do the same.
-Mark McKenzie





